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  Title Copies
Advertising and Promotion: An Integrated Marketing Communications Perspective 
Edition: 5th 
Year: 2000 
ISBN: 0072314451 
ISBN 13: 9780072314458 
 1 
Data and Text Mining: A Business Applications Approach 
Edition: 1 
Year: 2004 
ISBN: 0131400851 
ISBN 13: 9780131400856 
 1 
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program 
Edition: First Edition 
Year: 1994 
ISBN: 1557385513 
ISBN 13: 9781557385512 
 1 
The Tipping Point: How Little Things Can Make a Big Difference 
Year: 2002 
ISBN: 0316346624 
ISBN 13: 9780316346627 
 1